Beks” as he is known in the tourism industry started his career as a Professional Safari Guide after completion of his Advanced Level studies at Plumtree School in 1995. He worked for two organizations including the safari giant Wilderness Safaris for 6 years, guiding, managing and involved in operations and marketing. He started off with his own company in 2001 as a Private Guide offering bespoke safaris throughout Africa. His guiding and tourism experiences span into Botswana, South Africa, Namibia, Tanzania, Kenya and Rwanda giving him pan African Exposure to Tourism and Conservation. In 2006, Beks established 4 tourism businesses under the marketing umbrella of African Bush Camps with his first camp Somalisa in one of Zimbabwe’s legendary Parks, Hwange. His second camp took him to Botswana where he developed four camps within two different businesses. Today he has expanded the Zimbabwe operations to include a total of 18 camps through two businesses and has established a strong and well- recognised reservations and marketing brand in the tour operating business of African Bush Camps (ABC) along with the African Bush Camp Foundation (ABCF). Beks is currently the CEO of the African Bush camps group, which has up to 600 employees between Botswana, Zambia, Zimbabwe and South Africa. His strengths are in sales and marketing and project identification, development and management, having done so for the ABC Group. Negotiating for leases and operating rights with Government and local communities has been a big contribution to the growth of ABC. A major focus of Bekezela’ s career has been ensuring that Conservation is an integral part of his business and “Giving Back Philosophy” As a result he has set up not for profit organisations that work closely with Conservation Groups, Authorities and local communities in a bid to protect Africa’s wildlife resources.